Saturday, September 4, 2010

Taxi firms to pay dearly for compulsory colour coding

A new regulation, which requires taxi companies to repaint their vehicles, has been introduced to tighten control of taxi operations and improve transport services. — VNA/VNS Photo Bui Tuong

A new regulation, which requires taxi companies to repaint their vehicles, has been introduced to tighten control of taxi operations and improve transport services. — VNA/VNS Photo Bui Tuong

HA NOI — Taxi companies complain that a Transport Ministry regulation that requires them to repaint their cabs will be very expensive without any benefit to their businesses.

The regulation, which took effect early this month, stipulated that the taxi companies must register their company livery and use it for all their vehicles.

The regulation is intended to tighten control of taxi operations and improve booming transport services.

Ha Noi Taxi Transport Association chairman Do Quoc Binh said Ha Noi had about 14,000 taxis and their repainting would cost about VND10 million (US$512) each car.

Binh calculated that in case that a taxi firm had two different color models on their cabs on average, they would have half of their cabs repainted, which might cost them billions of dong.

Taxi company representatives say that each of their vehicles carries three or more colours that differ with size and use.

Luong Thuy Quynh from Ha Noi-based Thanh Nga taxi company's Management Office said it was time-wasting and costly job.

"Half of more than 500 taxis in the company will have to be repainted and each will take at least three days to dry. It will surely take tens of days to finish the registration procedures of changing paint colors," Quynh said.

"Moreover, I don't think that there will have enough colours for more than 109 taxi enterprises in Ha Noi. A shortage of colors will lead to the same colors among enterprises, and it fails to improve the trademark of each company," she said.

Quynh added that according to her experience, customers usually recognised the trademarks of the taxi through its typical logo, writing fonts and contact telephone number, not paint color.

Currently, taxi firms are still waiting for the ministry's reconsideration and none are implementing the regulation.

Viet Nam Road Department director Nguyen Van Quyen said the paint color registration would assure customers' benefit and encourage enterprises to build up their own trademarks.

The department was working with the ministry's Transport Department to guide taxi firms to conduct the regulation in September, he said. — VNS

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