 |
A foreign visitor shows her interest in Vietnamese handicraft products at an international fair on timber and handicraft products in HCM City. — VNA/VNS Photo The Anh |
Craft products made in the district's Trung Chanh Commune are well-known, but residents of the village sell them under other brandnames, usually those of the distributor.
Nguyen Van Tieu, chairman of the Farmers Association of the commune, says some 30 households in the commune earn a living by making handicraft products from animal horns, hooves and bones.
He says most handicraft workers learn through trial and error and open their own shop only after they feel their skills have reached a professional level.
Kim Van Tu, an owner of a handicraft shop in Moi Hamlet, once sold his products on consignment to traders at central markets and souvenir shops, but later set up his own business and created a website to promote his products.
Although his products are available abroad, they are sold under the distributor's brand, and profits are not high.
Many tourists from South Korea, Japan and China are fond of his products, especially the dragon and eagle statues.
After his products began having a stable outlet in 2008, Tu created his own company, Tu Duy Handicraft, this year.
He says he regularly conducts research and creates new products that satisfy customers' tastes.
Like Tu, many other handicraft companies do not earn high profits because they sell products under the brand of the importer.
Vu Hung Quang, owner of another handicraft facility, says he plans to work with importers to directly promote products in other countries.
"We have only focused on how to make our products perfect and haven't paid much attention to branding or marketing. But we must change so we can develop further," Quang says. — VNS
No comments:
Post a Comment