HA NOI – A draft law on advertising that proposed abolishing licences for outdoor advertising in a bid to further develop the industry has sparked concern from management agencies.
The law drawn up by the Ministry of Culture, Sports and Tourism is expected to help the sector overcome shortcomings such as overlapping management and limitations that are not suitable with the country's current development.
Statistics from the ministry showed that the outdoor activities accounted for around 10 per cen of the industry's total turnover while those of the advertisements on TV, radio, presses and internet was 80 per cent.
It stipulates that firms could advertise without applying for a licence on boards, banners and electronic screens in public places, on public transport and on movable objects.
Accordingly, placese used for advertisements would have apply for permission from provincial construction, natural resources and the environment as well as culture departments.
Relevant agencies would carry out spot-checks at a later date to eliminate forms and content that violated regulations.
Advertising firms would have to take responsibility for their content under the law.
However, some said eliminating licences would cause disorder and management difficulties. – VNS
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