Results of the Asia - Pacific Travel Intentions Survey were shared by two conductors - Visa and the Pacific - Asia Travel Association (PATA) at a seminar in Hanoi on Nov. 11.
Among travellers who were most likely to visit Vietnam in the next two years, 17 percent were from Thailand , 16 percent from Australia , and 11 percent from Japan and Singapore , the survey reported.
Nielsen conducted the online survey in May. The survey asked 6,714 respondents from 13 key Asia - Pacific travel source markets about past and future travel plans. The markets included Australia , Hong Kong , India , Japan , mainland China , Malaysia , New Zealand , Singapore , the Republic of Korea , Taiwan , Thailand , the UK , and the US .
In each market, respondents were internet users, aged 18 years or older, had travelled internationally for holidays in the past two years and had the intention to do so again in the next two years.
Travellers most likely to visit Vietnam in the next two years ranked natural scenery, a new place and affordability as top attractions. They are also likely to be single and prefer to stay at four-star hotels compared with other types of accommodation. They will budget more than 1,200 USD for their next vacation and pay more for good food and the opportunity to experience new cultures.
International tourist stays in Vietnam averaging at 3-5 days, according to survey results.
About 40 percent of respondents said they preferred to pay with credit cards because it allowed them to avoid carrying large wads of cash which can be cumbersome and risky.
Truong Minh Ha, Visa country manager for Vietnam , Cambodia and Laos , said: "With tourism emerging as one of Vietnam 's key economic drivers, this survey is timely as it shows us where visitors to Vietnam are coming from, their plans and what motivates them. This information is very useful for the Vietnamese tourism industry to help identify opportunities and create promotional activities based on their preferences to attract more tourists."
Using these survey findings, Visa would continue to work with the Vietnam National Administration of Tourism (VNAT), local tourism operators and retail merchants in its efforts to draw more visitors to Vietnam, she said.
To lure more the tourists to the country, Vietnam would make bold investments in infrastructure remodelling, tour guide training, service quality improvement and environmental protection towards sustainable development under the industry's development strategies by 2020-30, said Nguyen Manh Cuong, Deputy Director General of VNAT.
" Vietnam welcomed 4.2 million foreign visitors in the first 10 months of this year, up 40 percent against the same period last year and Vietnam posted one of the highest tourist growth rates in the region," he added.
"With an estimated 420,000-450,000 inbound tourists expected each month in November and December, it is completely possible for the tourism industry to reach 5 million by the end of the year, 1.2 million higher than last year."
Based on this, the number of international visitors to Vietnam was estimated to climb to 5.1-5.5 million next year.
"However, entry visa procedures into Vietnam are still complicated and we need to promulgate more online information because the internet is one of the most effective tools for the visitors to learn more about us," Ha said./.
